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Supply chain management review [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Newton, MA : Cahners Pub. Co.
Availability: No items available.

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
  • Ang, Swee Hoon
  • Leong, Siew Meng
  • Tan, Chin Tiong
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR 1996.

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MAR 1999, ...

Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.]. by
  • Quelch, John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Simon & Schuster (Asia), 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 QUE 1996.

Marketing research : an applied orientation / Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL 1996, ...

Applied marketing / / Bern Wisner. by
  • Wisner, Bern
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 WIS 1996.

Business marketing : a global perspective / H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby. by
  • Hayes, H. Michael
  • Jenster, Per V
  • Aaby, Nils Erik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 BUS 1996.

Marketing management : integrating theory and practice / Tony Proctor. by
  • Proctor, Tony
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business Press, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PRO 1996.

Build a World Wide Web commerce center : plan, program, and manage Internet commerce for your company /​ net.Genesis Corporation. by
  • Net.Genesis (Firm)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley &​ Sons, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.05467 BUI, ...

Marketing Communications Strategy: Diploma Paper 9 Series: Cim Study Text
Edition: september 1996
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Brierley Price Prior 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MAR 1996.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993.

Marketing information systems : : creating competitive advantage in the information age / / Kimball P. Marshall. by
  • Marshall, Kimball P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Danvers : : Boyd & Fraser, , c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.4038 MAR 1996, ...

Marketing insights for the Asia Pacific / [edited by] Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. by
  • Leong, Siew Meng
  • Ang, Swee Hoon
  • Tan, Chin Tiong
  • Asia Pacific Marketing Federation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Heinemann : Asia Pacific Marketing Federation, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 SIE 1996.

How to find and cultivate customers through direct marketing / / Martin Baier ; foreword by Bob Stone. by
  • Baier, Martin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : : NTC Business Books, , c1996
Other title:
  • Direct marketing.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 BAI 1996.

Marketing Communications Strategy: Diploma Paper 9 Series: Cim Practice And Revision Kit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Brierley Price Prior 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MAR 1996.

Entrepreneurship and new venture formation / Thomas W. Zimmerer, Norman M. Scarborough. by
  • Zimmerer, Thomas W
  • Scarborough, Norman M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.421 ZIM 1996.

Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. by
  • Stern, Louis W, 1935-
  • Ansary, Adel I
  • Coughlan, Anne T
Series: The Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.87 MAR 1996.

Marketing channels / Barry Berman. by
  • Berman, Barry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.87 BER 1996, ...

Managing the big sale : a relational approach to marketing strategies, tactics, and selling / John V. Crosby. by
  • Crosby, John V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.85 CRO 1996.

Interactive marketing : : the future present / / Edward Forrest, Richard Mizerski, editors. by
  • Forrest, Edward
  • Mizerski, Richard
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : ; Chicago : : NTC Business Books : American Marketing Association, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 FOR 1996, ...

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