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Revista eletr�onica de ci�encia administrativa [electronic resource] : RECADM. by
  • Faculdade Cenecista de Campo Largo
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: Portuguese, Spanish Summary language: English
Publication details: [Campo Largo, PR] : Faculdade Cenecista de Campo Largo, 2002-
Other title:
  • RECADM
Availability: No items available.

Journal of Asia Pacific marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: East Yorkshire, England : Barmarick Publications
Availability: No items available.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Harcourt College Publishers, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (6)Call number: 658.804 HUT 2001, ...

E-marketing / Judy Strauss, Raymond Frost. by
  • Strauss, Judy
  • Frost, Raymond
  • Strauss, Judy. Marketing on the Internet
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 STR 2001, ...

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary (Gary M.)
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.8 KOT 2001, ...

Marketing research / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Mcgraw-Hill, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 CHI 2001, ...

Services marketing : people, technology, strategy / Christopher Lovelock. by
  • Lovelock, Christopher H
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 LOV 2001.

Relationship marketing : exploring relational strategies in marketing / John Egan. by
  • Egan,John
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall., 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 EGA 2001.

Integrated marketing communications / David Pickton, Amanda Broderick. by
  • Pickton, David
  • Broderick, Amanda
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 PIC 2001, ...

Data mining cookbook : modeling data for marketing, risk and customer relationship management / Olivia Parr Rud. by
  • Rud, Olivia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 005.74 RUD, ...

Marketing in travel and tourism / Victor T. C. Middleton and Jackie R. Clarke. by
  • Middleton, Victor T. C
  • Clarke, Jackie R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.940688 MAR.

Cim Workbook: Customer Communications In Marketing 2000-2001 by
  • Wood, Gill
Series: Cim Professional
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth Heinemann 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.812 WOO 2000, ...

The marketing casebook : cases and concepts /​ Sally Dibb and Lyndon Simkin. by
  • Dibb, Sally, 1963-
  • Simkin, Lyndon, 1961-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; London : Thomson, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 DIB 2001.

Business superbrands : an insight into Britain's strongest b2b brands /​ Marcel Knobil.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Creative And Commercial Communications 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.10941 BUS 2000.

Emotional branding : the new paradigm for connecting brands to people / Marc Gobe. by
  • Gobe, Marc
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 GOB 2001.

Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : [London : Harvard Business School ; McGraw-Hill] [distributor] , c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 HAR 2001.

Hospitality sales and promotion : strategies for success / Derek Taylor. by
  • Taylor, Derek, 1932 Aug. 5-
Series: Professional hospitality guides
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Other title:
  • Hospitality sales & promotion.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.068 TAY.

Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch. by
  • Quelch, John A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 QUE 2001.

Kellogg on marketing / Dawn Iacobucci, editor. by
  • Iacobucci, Dawn
  • J.L. Kellogg Graduate School of Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KEL 2001, ...

Principles and practice of marketing / David Jobber. by
  • Jobber, David
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (7)Call number: 658.8 JOB 2001, ...

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