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Hospitality sales and promotion : strategies for success / Derek Taylor.

By: Material type: TextTextSeries: Professional hospitality guidesPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001.Description: xv, 320 p. : ill. ; 22 cmISBN:
  • 0750649860
Other title:
  • Hospitality sales & promotion [Cover title]
Subject(s):
Contents:
1. The marketing plan 2. Organizing a sales office 3. Buyers and customers 4. Face-to-face selling 5. Telephone selling 6. The shape of things that came: the technology 7. Banqueting sales 8. Direct mail 9. Advertising 10. In-house promotion 11. Public relations 12. Special events and short break holidays.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 647.068 TAY (Browse shelf(Opens below)) Available 00017772
Total holds: 0

Includes bibliographical references (p. [313]-314) and index.

1. The marketing plan 2. Organizing a sales office 3. Buyers and customers 4. Face-to-face selling 5. Telephone selling 6. The shape of things that came: the technology 7. Banqueting sales 8. Direct mail 9. Advertising 10. In-house promotion 11. Public relations 12. Special events and short break holidays.

L00070 19/01/05 GEN University Book Store

18962 18/10/05