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International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 BRA 2002.

Marketing management and strategy / Peter Doyle. by
  • Doyle, Peter, 1943-2003
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 DOY 2002.

Tourism management / David Weaver, Laura Lawton. by
  • Weaver, David B. (David Bruce)
  • Lawton, Laura
Series: Wiley Australia tourism series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton, Qld : John Wiley, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 338.4791 WEA.

Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano. by
  • Vitale, Robert P
  • Giglierano, Joseph J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western/Thomas Learning, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 BUS 2002, ...

Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor. by
  • Smith, P. R. (Paul Russell), 1957-
  • Taylor, Jonathan, 1956-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 SMI 2002.

Hospitality and travel marketing / Alastair M. Morrison. by
  • Morrison, Alastair M
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Albany, NY : Delmar Thomson Learning, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 647.940688 MOR, ...

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm, 1938-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 MCD 2002, ...

Education of a design entrepreneur / edited by Steven Heller. by
  • Heller, Steven
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.602373 EDU 2002.

Festive : the art and design of promotional mailing /​ [author/​editor Scott Witham]. by
  • Witham, Scott
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mies : RotoVision, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.67 WIT 2002.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. by
  • Hoyle, Leonard H
Series: The Wiley event management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 394.2068 HOY.

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.812 GUM 2002, ...

Professional practice for interior designers / Christine M. Piotrowski. by
  • Piotrowski, Christine M, 1947-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 747.068 PIO 2001.

Designers' self promotion : how designers and design companies attract attention to themselves / [edited by Roger Walton]. by
  • Walton, Roger
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HBI, 2002
Other title:
  • How designers and design companies attract attention to themselves.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 DES 2002.

Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Hean Tat Keh. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Keh, Hean Tat
  • Wirtz, Jochen. Primula Parkroyal Hotel : marketing a business and resort : hotel in Malaysia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 LOV 2002.

Marketing research : the impact of the internet / Carl McDaniel, Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South Western College Publishing, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MCD 2002, ...

Introducing marketing research / Paul Baines and Bal Chansarker. by
  • Baines, Paul, 1973-
  • Chansarkar, B. A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex ; New York, N.Y. : J. Wiley, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 BAI 2002.

Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin. by
  • Mullin, Roddy
Series: Marketing in action series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.872 MUL 2002, ...

Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith. by
  • Andreasen, Alan R, 1934-
  • Andreasen, Alan R, 1934-. Cheap but good marketing research
  • Academy for Educational Development
Series: Jossey-Bass nonprofit and public management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 AND 2002.

Retail marketing / Peter McGoldrick. by
  • McGoldrick, Peter
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw Hill, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.87 MCG 2002, ...

Journal of Asia Pacific marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: East Yorkshire, England : Barmarick Publications
Availability: No items available.

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