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Mass marketing and consumer fraud : background, issues, and data / Martin A. Parham, editor. by
  • Parham, Martin A [editor.]
Series: Criminal justice, law enforcement and corrections
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, Inc., [2010]
Availability: No items available.

Academy of Marketing Studies proceedings [electronic resource]. by
  • Allied Academies International Conference
  • Academy of Marketing Studies (Cullowhee, N.C.)
  • Allied Academies
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Cullowhee, NC : Allied Academies
Other title:
  • Proceedings of the Academy of Marketing Studies
Availability: No items available.

Management & marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: Romanian, English
Publication details: Bucharest : Editura Economica
Other title:
  • Management and marketing
Availability: No items available.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 DWY 2009, ...

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 PER 2009, ...

Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2009, ...

Market-led strategic change : transforming the process of going to market / Nigel F. Piercy. by
  • Piercy, Nigel
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 PIE 2009, ...

Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
  • Gilligan, Colin
  • Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 GIL 2009, ...

Basic marketing research : a decision-making approach / Naresh K. Malhotra. by
  • Malhotra, Naresh K
  • Peterson, Mark, 1956-
Edition: 3rd ed. (pearson int'l ed.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 MAL 2009, ...

An analysis of what influences the uniqueness and innovativeness of Japanese packaging design / by Wan Yan Yee. by
  • Wan, Yan Yee
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-04.

How festive advertisements promote a Malaysian identity while being part of the company's marketing and branding strategy / Grey Ang Chun Ooi. by
  • Ang, Grey Chun Ooi
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-08.

A critical analysis of emerging issues and its impact to internet banking in Malaysia / Tam Chui Yee. by
  • Tam, Chui Yee
  • KBU International College. School of Business, Hospitality & Tourism Management
  • Anglia Ruskin University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-02.

The Study Of Internet Marketing In Malaysia Tourism Industry by
  • Shing, Shim Yei
Series: School Of Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya, Selangor KBU International College 2009
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-27.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
  • Cateora, Philip R
  • Gilly, Mary C
  • Graham, John L
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.84 CAT 2009, ...

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2009, ...

Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2009.

Contemporary Marketing by
  • Kurtz, David L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio South Western/Cengage Learning 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KUR 2009.

Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. by
  • Kotler, Philip
  • Caslione, John A
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658 KOT.

Educating and promoting sustainability and green consumerism : an analysis of organic food brands in Malaysia / by Yong Siau Qiao. by
  • Yong, Siau Qiao
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-07.

The fundamentals of branding / Melissa Davis. by
  • Davis, Melissa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 DAV 2009.

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