Results
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Academy of Marketing Studies proceedings [electronic resource]. by
- Allied Academies International Conference
- Academy of Marketing Studies (Cullowhee, N.C.)
- Allied Academies
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Cullowhee, NC : Allied Academies
Other title: - Proceedings of the Academy of Marketing Studies
Availability: No items available.
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Management & marketing [electronic resource].
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Language: Romanian, English
Publication details: Bucharest : Editura Economica
Availability: No items available.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 13th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2009, ...
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
- Gilligan, Colin
- Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 GIL 2009, ...
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Basic marketing research : a decision-making approach / Naresh K. Malhotra. by
- Malhotra, Naresh K
- Peterson, Mark, 1956-
Edition: 3rd ed. (pearson int'l ed.)
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 MAL 2009, ...
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A critical analysis of emerging issues and its impact to internet banking in Malaysia / Tam Chui Yee. by
- Tam, Chui Yee
- KBU International College. School of Business, Hospitality & Tourism Management
- Anglia Ruskin University
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-02.
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by
- Cravens, David W
- Piercy, Nigel
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2009.
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Contemporary Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Ohio South Western/Cengage Learning 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KUR 2009.
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The fundamentals of branding / Melissa Davis. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 DAV 2009.
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