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The marketing plan handbook / Marian Burk Wood. by
Edition: 5th ed., Pearson new international ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Copyright date: c2014Publisher: Harlow : Pearson, [2013]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 WOO 2014, ...
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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 14th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow, England : Pearson Education Limited, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KOT 2012, ...
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Journal of marketing and management [electronic resource]. by - Global Strategic Management Inc
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Beverly Hills, Mich. : Global Strategic Management Inc.
Availability: No items available.
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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 13th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2009, ...
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
- Gilligan, Colin
- Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 GIL 2009, ...
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by
- Cravens, David W
- Piercy, Nigel
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2009.
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Marketing management / Philip Kotler ... [et al.]. by
- Kotler, Philip
- Kotler, Philip. Marketing management
Series: Pearson One
Edition: 1st European ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow, England : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR.
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IUP journal of marketing management [electronic resource]. by - Institute of Chartered Financial Analysts of India
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Hyderabad, India : IUP Publications
Other title: - ICFAI University Press journal of marketing management
Availability: No items available.
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IUP journal of marketing management [electronic resource]. by - Institute of Chartered Financial Analysts of India
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Hyderabad, India : IUP Publications
Other title: - ICFAI University Press journal of marketing management
Availability: No items available.
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