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Retail marketing managment : concepts, guidelines and practices / Claudia Buhamra Abreu Romero. by
  • Romero, Claudia Buhamra Abreu
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bloomington, IN. : AuthorHouse, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.87 ROM 2013, ...

Market based management : strategies for growing customer value and profitability / Roger J. Best by
  • Best, Roger J
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Pearson, c2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BES 2013, ...

Principles of marketing / Yusniza Kamarulzaman, Nor Khalidah Abu. by
  • Yusniza Kamarulzaman
  • Nor Khalidah Abu
Series: Oxford revision series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shah Alam : Oxford Fajar, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 YUS 2013, ...

The marketing plan handbook / ​Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 5th ed., Pearson new international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: c2014Publisher: Harlow : Pearson, [2013]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 WOO 2014, ...

Designing B2B brands : lessons from Deloitte and 195,000 brand managers /​ Carlos Martinez Onaindía &​ Brian Resnick. by
  • Martinez Onaindia, Carlos
  • Resnick, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Hoboken, New Jersey, : Wiley, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 MAR 2013.

Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Education Limited, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KOT 2012, ...

Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. by
  • McDonald, Malcolm, 1938-
  • Wilson, Hugh, 1962-
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex : John Wiley & Sons, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 MCD 2011, ...

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 KER 2010.

The fundamentals of marketing / Edward Russell. by
  • Russell, Edward
Series: AVA fundamentals series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 RUS 2010.

Journal of marketing and management [electronic resource]. by
  • Global Strategic Management Inc
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Beverly Hills, Mich. : Global Strategic Management Inc.
Other title:
  • JMM
Availability: No items available.

Journal of research in interactive marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bingley, England : Emerald Group Pub. Ltd.
Availability: No items available.

Journal of research in interactive marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bingley, England : Emerald Group Pub. Ltd.
Availability: No items available.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 PER 2009, ...

Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2009, ...

Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson. by
  • Gilligan, Colin
  • Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 GIL 2009, ...

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2009, ...

Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2009.

Marketing management / Philip Kotler ... [et al.]. by
  • Kotler, Philip
  • Kotler, Philip. Marketing management
Series: Pearson One
Edition: 1st European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Prentice Hall, c2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR.

IUP journal of marketing management [electronic resource]. by
  • Institute of Chartered Financial Analysts of India
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hyderabad, India : IUP Publications
Other title:
  • ICFAI University Press journal of marketing management
Availability: No items available.

IUP journal of marketing management [electronic resource]. by
  • Institute of Chartered Financial Analysts of India
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hyderabad, India : IUP Publications
Other title:
  • ICFAI University Press journal of marketing management
Availability: No items available.

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