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Marketing management : : analysis, planning, implementation, and control / / Philip Kotler. by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 9th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Prentice Hall International, , [1996]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 1996.

Principles of global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 KEE 1997.

Basic marketing : a managerial pproach / E. Jerome McCarthy, William D. Perreault. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
  • Quester, Pascale G. (Pascale Genevieve)
Edition: 2nd Australasian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : Irwin, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MCC 1997, ...

International marketing / Vern Terpstra, Ravi Sarathay. by
  • Terpstra, Vern
  • Sarathay, Ravi
Series: The Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tx. : Dryden Press, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 TER 2000.

Global marketing : : foreign entry, local marketing, and global management / / Johny K. Johansson. by
  • Johansson, Johny K
Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 JOH 1997.

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
  • Ang, Swee Hoon
  • Leong, Siew Meng
  • Tan, Chin Tiong
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MAR 1996.

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MAR 1999, ...

Marketing management : integrating theory and practice / Tony Proctor. by
  • Proctor, Tony
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business Press, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PRO 1996.

Marketing Communications Strategy: Diploma Paper 9 Series: Cim Study Text
Edition: september 1996
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Brierley Price Prior 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MAR 1996.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993.

Marketing Communications Strategy: Diploma Paper 9 Series: Cim Practice And Revision Kit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Brierley Price Prior 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MAR 1996.

Marketing channels / Barry Berman. by
  • Berman, Barry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.87 BER 1996, ...

Managing the big sale : a relational approach to marketing strategies, tactics, and selling / John V. Crosby. by
  • Crosby, John V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.85 CRO 1996.

International marketing management / Subhash C. Jain. by
  • Jain, Subhash C
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio : South Western College Publishing, 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 JAI 1996, ...

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. by
  • Carson, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 MAR 1995, ...

Global marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 KEE 1995, ...

Cases in marketing management /​ Luiz Moutinho. by
  • Moutinho, Luiz
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MOU 1995.

Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by
  • Rangan, V. Kasturi
  • Shapiro, Benson P
  • Moriarity, Rowland T
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 RAN 1995.

Journal of marketing practice [electronic resource] : applied marketing science. by
  • MCB University Press
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, West Yorkshire, England : MCB University Press, 1995-1999
Other title:
  • Applied marketing science
  • JMP, AMS
Availability: No items available.

Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood. by
  • Gale, Bradley T
  • Wood, Robert Chapman
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 GAL 1994.

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