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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World by
  • Mishra, Anubhav [author.]
  • Tata, Sai Vijay [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800954 MIS 2024.
Lists:

Financial institutions management : a risk management approach / Anthony Saunders, John M. Schiff, Marcia Millon Cornett, by
  • Saunders, Anthony, 1949- [author.]
  • Cornett, Marcia Millon [author.]
Series: McGraw-Hill/Irwin series in finance, insurance, and real estate
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Creating financial value : a guide for senior executives with no finance background / by Malcolm Allitt. by
  • Allitt, Malcolm [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Bloomsbury Pub. Plc., 2016
Availability: No items available.

Restaurant, food & beverage market research handbook 2016-2017 / by: Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [publisher.]
Series: RKMA market research handbook series
Edition: 16th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Other title:
  • 2016-2017 restaurant, food and beverage market research handbook
  • Restaurant, food and beverage market research handbook
Availability: No items available.

Contemporary issues in bank financial management / Simon Grima, Frank Bezzina, editos. by
  • Grima, Simon [editor.]
  • Bezzina, Frank [editor.]
Series: Contemporary studies in economic and financial analysis ; v. 97.
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016Copyright date: �2016
Availability: No items available.

Learning Magento 2 administration : maximize the power of Magneto 2 to improve your e-commerce business / Bret Williams, Cyndi Williams. by
  • Williams, Bret [author.]
  • Williams, Cyndi [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Birmingham, UK : Packt Publishing Limited, 2016
Availability: No items available.

Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by
  • Leboff, Grant [author.]
Edition: 1st edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2016
Availability: No items available.

Food markets : consumer perceptions, government regulations and health impacts / Peggy Vaughn, editor. by
  • Vaughn, Peggy [editor.]
Series: Marketing and operations management research | Food science and technology
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Publishers, [2016]
Availability: No items available.

Advances in Business and Management Forecasting. by
  • Lawrence, Kenneth D
Series: Advances in Business and Management Forecasting ; v. 11
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Emerald Group Publishing Limited, 2016
Availability: No items available.

Consumer marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [issuing body,, publisher.]
Series: RKMA market research handbook series
Edition: 4th Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

Consumer marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [issuing body,, publisher.]
Series: RKMA market research handbook series
Edition: 4th Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

International marketing in the fast changing world / Barbara St�ottinger, Bodo B. Schlegelmilch, Shaoming Zou, editors. by
  • St�ottinger, Barbara [editor.]
  • Schlegelmilch, Bodo B [editor.]
  • Zou, Shaoming [editor.]
Series: Advances in international marketing ; v. 26.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2015
Availability: No items available.

Innovation strategy for enterprises in emerging economies : case studies for the digital age / by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. by
  • Satpathy, Anurag [author.]
  • Agrawal, Arjun [author.]
  • Mohapatra, Sanjay [author.]
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley : Emerald Group Publishing Limited, [2015]Copyright date: �2015
Availability: No items available.

Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
  • Buttle, Francis
  • Maklan, Stan
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, : Routledge, Taylor & Francis, 2015
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

The service innovation handbook : action-oriented creative thinking for service orgainizations : templates, cases, capabilities / ​ Lucy Kimbell. by
  • Kimbell, Lucy
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Amsterdam : BIS Publishers, 2014
Other title:
  • Action-oriented creative thinking for service orgainizations.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 KIM 2014.

Strategic advertising management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.

Jack Ward Thomas : the journals of a Forest Service chief / edited by Harold K. Steen. by
  • Thomas, Jack Ward [author.]
  • Steen, Harold K [editor.]
Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction
Publisher: Durham, N.C. : Forest History Society : in association with University of Washington Press, [2004]Copyright date: �2004
Availability: No items available.

Hospitality sales and promotion : strategies for success / Derek Taylor. by
  • Taylor, Derek, 1932 Aug. 5-
Series: Professional hospitality guides
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Other title:
  • Hospitality sales & promotion.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.068 TAY.

Trust and risk in Internet commerce / L. Jean Camp. by
  • Camp, L. Jean
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, �2000
Availability: No items available.

Goldilocks on management : 27 revisionist fairy tales for serious managers / Gloria Gilbert Mayer & Thomas Mayer. by
  • Mayer, Gloria G
  • Mayer, Thomas R
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1999
Availability: No items available.

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