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Media Management : Strategy, Business Models and Case Studies / Bernd W. Wirtz. by
  • Wirtz, Bernd W [Author]
Edition: 2nd ed. 2020.
Source: Springer Nature eBook
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2020
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

New directions in media and politics / ​ edited by Travis N. Ridout. by
  • Ridout, Travis N
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: New York : Routledge, 2019
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 320.973014 NEW.

Kids and branding in a digital world / Barrie Gunter. by
  • Gunter, Barrie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Manchester : Manchester University Press, [2016]Copyright date: �2016
Availability: No items available.

101+ careers in public health / Beth Seltzer. by
  • Seltzer, Beth [author.]
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Springer Publishing Company, [2016]
Other title:
  • One hundred and one plus careers in public health
  • One hundred one plus careers in public health
Availability: No items available.

Consumption and gender in Southern Europe since the long 1960s / edited by Kostis Kornetis, Eirini Kotsovili, and Nikolaos Papadogiannis. by
  • Kornetis, Kostis [editor.]
  • Kotsovili, Eirini, 1981- [editor.]
  • Papadogiannis, Nikolaos [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Bloomsbury Academic, 2016
Availability: No items available.

Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. by
  • Woodside, Arch G [author.]
  • Sood, Suresh C [author.]
Series: Advances in culture, tourism and hospitality research ; Volume 11.
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016Copyright date: �2016
Availability: No items available.

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. by
  • Everett, Lesley [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia : Kogan Page, 2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

The Netflix effect : technology and entertainment in the 21st century / edited by Kevin McDonald and Daniel Smith-Rowsey. by
  • McDonald, Kevin, 1976- [editor.]
  • Smith-Rowsey, Daniel [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc, 2016Copyright date: �2016
Other title:
  • Technology and entertainment in the 21st century
  • Technology and entertainment in the twenty-first century
Availability: No items available.

How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by
  • Bergh, Joeri van den, 1971- [author.]
  • Behrer, Mattias [author.]
  • Maeseneire, Patrick De
Edition: 3rd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2016
Availability: No items available.

Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by
  • Slade, Catharine [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

America's healthcare transformation : strategies and innovations / edited by Robert A. Phillips. by
  • Phillips, Robert A, 1951- [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New Brunswick, New Jersey : Rutgers University Press, [2016]
Availability: No items available.

Handbook of theories of aging / Vern L. Bengtson, and Richard A. Settersten Jr., editors ; Brian K. Kennedy, Nancy Morrow-Howell, and Jacqui Smith, associate editors. by
  • Bengtson, Vern L [editor.]
  • Settersten, Richard A., Jr, 1964- [editor.]
  • Kennedy, Brian K [editor.]
  • Morrow-Howell, Nancy, 1952- [editor.]
  • Smith, Jacqui (Professor of psychology) [editor.]
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Springer Publishing Company, LLC, [2016]Copyright date: �2016
Availability: No items available.

Marketing with strategic empathy : inspiring strategy with deeper consumer insight / Claire Brooks. by
  • Brooks, Claire [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: �2016
Availability: No items available.

Unifying the applications and foundations of biomedical and health informatics / edited by John Mantas, Arie Hasman, Parisis Gallos, Aikaterini Kolokathi and Mowafa S. Househ. by
  • International Conference on Informatics, Management, and Technology in Healthcare (14th : 2016 : Athens, Greece)
  • Mantas, J. (John) [editor.]
  • Hasman, Arie [editor.]
  • Gallos, Parisis [editor.]
  • Kolokathi, Aikaterini [editor.]
  • Househ, Mowafa, 1977- [editor.]
Series: Studies in health technology and informatics ; v. 226.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam, Netherlands : IOS Press, [2016]Copyright date: �2016
Availability: No items available.

Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias. by
  • Ind, Nicholas [author.]
  • Iglesias, Oriol [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; New York, NY : Bloomsbury Information, 2016
Availability: No items available.

Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by
  • Leboff, Grant [author.]
Edition: 1st edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2016
Availability: No items available.

The psychology of consumer and social influence : theory and research / Daniel J. Howard, editor. by
  • Howard, Daniel James, 1952- [editor.]
Series: Psychology research progress
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Publishers, Inc., 2016
Availability: No items available.

Marconomics : defining economics through social science and consumer behavior / by Ken R. Blawatt. by
  • Blawatt, Ken R [author.]
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: United Kingdom : Emerald, 2016
Availability: No items available.

Consumer marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [issuing body,, publisher.]
Series: RKMA market research handbook series
Edition: 4th Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

Consumer marketing 2016-2017 / by Richard K. Miller and Kelli Washington. by
  • Miller, Richard K. (Richard Kendall), 1946- [author.]
  • Washington, Kelli D [author.]
  • Richard K. Miller & Associates [issuing body,, publisher.]
Series: RKMA market research handbook series
Edition: 4th Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016
Availability: No items available.

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