The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong and Mike Murphy.

By:

Murphy, Mike

Contributor(s):

Material type: Text

TextPublication details: Singapore : Wiley, 2003.Description: xvi, 215 p. : illISBN:

9780470820575

Other title:

Three hundred and sixty degree brand in Asia : creating more effective marketing communications
Creating more effective marketing communications

Subject(s):

Partial contents:

Integration redefined : case study 1 : the "God" campaign from Singapore (p. 31-38) --Collaborative partnerships : the spirit of cross-discipline integration : case study 8 : American Express "Blue" (Singapore) (p. 184-189).

Review: "The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.80095 BLA 2003 (Browse shelf(Opens below))	Available		00020866

Total holds: 0

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Previous	658.800285 PAR 1993 Preparing the marketing plan /	658.800285 PAR 1993 Identifying The Right Markets	658.800285 PAR 1993 Developing successful marketing strategies /	658.80095 BLA 2003 The 360 degree brand in Asia :	658.800954 MIS 2024 Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World	658.802 BLY 2003 Essentials of marketing communications /	658.802 BLY 2003 Essentials of marketing communications /	Next

"The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET.

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