MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01946nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000012569 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206134338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t2003 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470820575 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
9780470820575 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201002111801 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201002111642 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111449 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.80095 BLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murphy, Mike. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 360 degree brand in Asia : |
| Remainder of title |
creating more effective marketing communications / |
| Statement of responsibility, etc. |
by Mark Blair, Richard Armstrong and Mike Murphy. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Three hundred and sixty degree brand in Asia : |
| Remainder of title |
creating more effective marketing communications. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Creating more effective marketing communications. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 215 p. : |
| Other physical details |
ill. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Integration redefined : case study 1 : the "God" campaign from Singapore (p. 31-38) --Collaborative partnerships : the spirit of cross-discipline integration : case study 8 : American Express "Blue" (Singapore) (p. 184-189). |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET. |
| 591 ## - |
|---|
| -- |
Gift Item |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
Asia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Geographic subdivision |
Asia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Richard. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murphy, Mike. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Integration redefined : case study 1 : the "God" campaign from Singapore. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Collaborative partnerships : the spirit of cross-discipline integration : case study 8 : American Express "Blue" (Singapore). |
