Basic marketing research : a decision-making approach / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd ed. (pearson int'l ed.)Description: 671 p. : ill. ; 28 cmISBN:- 9780135024140
- 658.83 22
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.83 MAL 2009 (Browse shelf(Opens below)) | Available | 00020593 | ||
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.83 MAL 2009 (Browse shelf(Opens below)) | Available | 00020592 | ||
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.83 MAL 2009 (Browse shelf(Opens below)) | Available | 00020591 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.83 MAL 1996 Marketing research : | 658.83 MAL 1996 Marketing research : | 658.83 MAL 2002 Basic marketing research : | 658.83 MAL 2009 Basic marketing research : | 658.83 MAL 2009 Basic marketing research : | 658.83 MAL 2009 Basic marketing research : | 658.83 MAR 1986 Marketing research / |
Accompanied with spss 16.0 brief guide & cd-rom spss version 16.0 DD1437, DD1438, DD1439
Includes bibliographical references and index.
L00532 24/02/09 BUS Ntsc Book Supplies
14417 04/03/09