Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2007.Edition: 6th edDescription: xvii, 675 p. : ill. (some col.) ; 25 cmISBN: - 9780750683869 (pbk.)
- 0750683864 (pbk.)
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 MCD 2007 (Browse shelf(Opens below)) | Available | 00020650 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 MCD 2007 (Browse shelf(Opens below)) | Available | 00020649 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 MCD 2007 (Browse shelf(Opens below)) | Available | 00020648 |
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| 658.802 MCD 2002 Marketing plans : | 658.802 MCD 2002 Marketing plans : | 658.802 MCD 2002 Marketing plans : | 658.802 MCD 2007 Marketing plans : | 658.802 MCD 2007 Marketing plans : | 658.802 MCD 2007 Marketing plans : | 658.802 MCD 2011 Marketing plans : |
Previous ed.: 2002.
Formerly CIP. Uk.
Includes bibliographical references and index.
"This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text."--BOOK JACKET.
L00518 08/01/09 BUS University Book Store
SJY/004147 05/03/09