Normal view MARC view ISBD view

Marketing plans : (Record no. 8802)

MARC details
000 -LEADER
fixed length control field	01490nam a2200337 a 4500
001 - CONTROL NUMBER
control field	vtls000012755
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206133305.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211s2007 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780750683869 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750683864 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number	9780750683869
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201510231423
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111801
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111640
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201002111450
Level of effort used to assign classification	VLOAD
--	201002111450
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.802 MCD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm,
Dates associated with a name	1938-
245 10 - TITLE STATEMENT
Title	Marketing plans :
Remainder of title	how to prepare them, how to use them /
Statement of responsibility, etc.	Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 675 p. :
Other physical details	ill. (some col.) ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Previous ed.: 2002.
500 ## - GENERAL NOTE
General note	Formerly CIP.
Institution to which field applies	Uk.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 1# - SUMMARY, ETC.
Summary, etc.	"This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text."--BOOK JACKET.
591 ## -
--	L00518
--	08/01/09
--	BUS
--	University Book Store
592 ## -
--	SJY/004147
--	05/03/09
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Planning.

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Full call number	Barcode	Date last seen	Koha item type
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	164.80	658.802 MCD 2007	00020650	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	164.80	658.802 MCD 2007	00020649	03/02/2021	Open Collection
Dewey Decimal Classification	Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	164.80	658.802 MCD 2007	00020648	03/02/2021	Open Collection