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Marketing information systems : : creating competitive advantage in the information age / / Kimball P. Marshall.

By: Material type: TextTextPublication details: Danvers : : Boyd & Fraser, , c1996.Description: xi, 164 p. : : illISBN:
  • 0877092907
Subject(s): Summary: Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.4038 MAR 1996 (Browse shelf(Opens below)) Available 00008816
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.4038 MAR 1996 (Browse shelf(Opens below)) Available 00008815
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.4038 MAR 1996 (Browse shelf(Opens below)) Available 00008814
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658.4038 MAR Information Systems: A Management Perspective 658.4038 MAR 1996 Marketing information systems : 658.4038 MAR 1996 Marketing information systems : 658.4038 MAR 1996 Marketing information systems : 658.4038 MAR 2000 Competing with information : 658.4038 MAR 2000 Competing with information : 658.4038 MAR 2000 Competing with information :

Includes bibliographical references and index.

Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace.

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