MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01268nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000009778 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206130109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t1996 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0877092907 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0877092907 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201002111755 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201002111628 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111438 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111438 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111438 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.4038 MAR |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Kimball P. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing information systems : |
| Remainder of title |
: creating competitive advantage in the information age / |
| Statement of responsibility, etc. |
/ Kimball P. Marshall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Danvers : |
| Name of publisher, distributor, etc. |
: Boyd & Fraser, |
| Date of publication, distribution, etc. |
, c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 164 p. : |
| Other physical details |
: ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace. |
| 591 ## - |
|---|
| -- |
Globe Enterprise |
| 592 ## - |
|---|
| -- |
005217 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing. |