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Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.
Material type:
TextSeries: Marketing seriesPublication details: Oxford : Butterworth-Heinemann in association with The Chartered Institute of Marketing, 1998.Description: xvi, 194 p. : ill. ; 24 cmISBN: - 075063278X
- 9780750632782
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 MCD 1998 (Browse shelf(Opens below)) | Available | 00010077 |
Total holds: 0
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| 658.8 MCC 1994 Applications in basic marketing : | 658.8 MCC 1997 Basic marketing : | 658.8 MCC 1997 Basic marketing : | 658.8 MCD 1998 Key account management : | 658.8 MOU 1995 Cases in marketing management / | 658.8 MUD 1993 The management and marketing of services / | 658.8 MUR 1997 The fast forward MBA in marketing / |
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