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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:
  • 075062244X
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 WIL 1997 (Browse shelf(Opens below)) Available 00010071
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 WIL 1997 (Browse shelf(Opens below)) Available 00005513
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 WIL 1997 (Browse shelf(Opens below)) Available 00005512
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658.802 WAL 1999 Marketing Strategy: Planning And Implementation 658.802 WAL 2008 Marketing strategy : 658.802 WIL 1997 Strategic marketing management : 658.802 WIL 1997 Strategic marketing management : 658.802 WIL 1997 Strategic marketing management : 658.802 WIL 1997 Strategic marketing management : 658.802 WIL 2005 Strategic marketing management :

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Includes bibliographical references (p. 791-811) and indexes.

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