MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01367nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000008447 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206124630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211t1998 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075062244X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
075062244X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201002111752 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201002111625 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111433 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111433 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111433 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 WIL |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, R. M. S. |
| Fuller form of name |
(Richard Malcolm Sano) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management : |
| Remainder of title |
planning, implementation, and control / |
| Statement of responsibility, etc. |
Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 827 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The marketing series. Student. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 791-811) and indexes. |
| 591 ## - |
|---|
| -- |
Emo Book Services |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin. |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England). |
| Name of part/section of a work |
Student. |
