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Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.
Material type:
TextPublication details: Illinois : NTC Business Books, 1992.Description: 205 p.; 24 cmISBN: - 0844234583
- 9780844234588
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 HEN 1992 (Browse shelf(Opens below)) | Available | 00011097 |
Total holds: 0
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| 658.8 GUI 1997 Marketing management : | 658.8 HAI 2001 The B2B e-commerce handbook : | 658.8 HAR 2001 Harvard business review on marketing. | 658.8 HEN 1992 Classic failures in product marketing : | 658.8 HIA 1992 The portable MBA in marketing / | 658.8 JEF Modern Marketing | 658.8 JEF 1989 A first course in marketing / |
Originally published: New York : Quorum Books, 1989.
Includes bibliographical references and index.
Donated By Centrepoint Bandar Utama