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Essentials of Services Marketing. 4th Ed.

By: Publication details: Harlow, United Kingdom ; Pearson, 2023.Edition: 4th editionDescription: 649 pages : illustrations (black and white, and colour) ; 28 cmISBN:
  • 9781292425191
Subject(s): DDC classification:
  • 658.8 WIR 2023
Summary: For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows t.
List(s) this item appears in: New Book 2025
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 WIR 2023 (Browse shelf(Opens below)) Available 00025225
Total holds: 0

Previous edition authored by Jochen Wirtz, Christopher Lovelock in 2018.

Includes bibliographical references and indexes.

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows t.