Social Media Theory and Communications Practice.

By:

Lehmann, Whitney (Whitney S.) [author.]

Material type: Text

TextPublisher: New York ; London : Routledge Taylor & Francis Group, 2024Description: xiii, 205 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032186832
9781032185873

Subject(s):

Additional physical formats: Online version:: Social media theory and communications practiceDDC classification:

302.23/1 LEH 2024 23/eng/20230207

LOC classification:

HM741 .L446 2024

Summary: "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"-- Provided by publisher.

List(s) this item appears in: New Book 2025

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	302.23/1 LEH 2024 (Browse shelf(Opens below))	Available		00025158		BA. (Hons.) Graphic Design Diploma Graphic Design

Total holds: 0

Includes bibliographical references and index.

"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"-- Provided by publisher.