Consumer behaviour / Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters

By:

Hoyer, Wayne D

Publication details: Boston : Cenage Learning, 2024.Edition: eight editionDescription: xviii, 536 p. : color illustrations ; 28 cmISBN:

9780357721292

DDC classification:

658.8342 HOY 2024

Contents:

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes. Part IV: THE CONSUMERS CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Todays Consumer Society.

List(s) this item appears in: New Book 2024

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Reference	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Reference	FCUC Library	658.8342 HOY 2024 (Browse shelf(Opens below))	Not for loan		00025090

Total holds: 0

Previous edition: Australia: Cenage Learning, 2018

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.
Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision
Processes.
Part IV: THE CONSUMERS CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.
Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Todays Consumer Society.