Consumer behaviour / (Record no. 60137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01578 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | fcuc |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240311114316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240311b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357721292 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | RDA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HOY 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 625 |
| Personal name | Hoyer, Wayne D. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour / |
| Statement of responsibility, etc. | Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters |
| 250 ## - EDITION STATEMENT | |
| Edition statement | eight edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Cenage Learning, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 536 p. : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: Australia: Cenage Learning, 2018 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.<br/>Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.<br/>Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision <br/>Processes.<br/>Part IV: THE CONSUMERS CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.<br/>Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Todays Consumer Society. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | FCUC Library | 11/03/2024 | 658.8342 HOY 2024 | 00025090 | 11/03/2024 | 11/03/2024 | Reference |