Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2005.Edition: 6th edDescription: 265 p. : ill. ; 24 cmISBN: - 0618310614
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.84 JEA 2005 (Browse shelf(Opens below)) | Available | 00018206 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.84 JEA 2005 (Browse shelf(Opens below)) | Available | 00018203 |
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| 658.84 JEA 2004 Global marketing strategies / | 658.84 JEA 2004 Global marketing strategies / | 658.84 JEA 2005 Cases in global marketing strategies / | 658.84 JEA 2005 Cases in global marketing strategies / | 658.84 JOH 1997 Global marketing : | 658.84 JOH 2000 Global marketing : | 658.84 KAL 1996 Frontiers of electronic commerce / |
2005 annual update.
"This 2005 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref
Includes bibliographical references.
L00172 17/03/06 BUS Globe Enterprise
014030 20/04/06