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Cases in global marketing strategies /

Jeannet, Jean-Pierre.

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston : Houghton Mifflin, c2005. - 265 p. : ill. ; 24 cm.

2005 annual update. "This 2005 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref

Includes bibliographical references.

ISBN: 0618310614

Subjects--Topical Terms:
Export marketing--Management--Case studies.
Export marketing--Management.

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Cases in global marketing strategies /​

Cases in global marketing strategies /