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The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.

By: Material type: TextTextPublisher: Toronto : University of Toronto Press, [2016]Copyright date: �2016Description: 1 online resource (xvii, 214 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781442624771
  • 1442624779
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.8/700973 23
LOC classification:
  • HF5415
Online resources:
Contents:
Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing.
12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.
Summary: Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
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Includes bibliographical references and index.

Online resource; title from PDF title page (EBSCO, viewed August 17, 2016).

Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing.

12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

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