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Murray, Kyle B. 1973-

The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. - 1 online resource (xvii, 214 pages) : illustrations

Includes bibliographical references and index.

Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

ISBN: 9781442624771 1442624779

Source: 22573/ctvg2cdbk JSTOR

LCCN: 2016440995

Nat. Bib. Agency Control No.: 20169019071

Subjects--Topical Terms:
Marketing--United States.
Retail trade--United States.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
BUSINESS & ECONOMICS--Industries--Retailing.
Marketing.
Retail trade.

Subjects--Geographic Terms:
United States.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415

Dewey Class. No.: 658.8/700973