MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01028cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000000919 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-PjKIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200206105345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100211s1998 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071154299 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
0071154299 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201006171635 |
| Level of effort used to assign nonsubject heading access points |
norliday |
| Level of effort used to assign subject headings |
201002111733 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111608 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201002111401 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201002111401 |
| -- |
VLOAD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 BOY |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
a strategic approach with a global orientation / |
| Statement of responsibility, etc. |
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 547 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 591 ## - |
|---|
| -- |
Emo Book Services |
| 592 ## - |
|---|
| -- |
19102 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larreche, Jean-Claude. |
