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Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.

By: Contributor(s): Material type: TextTextPublication details: London ; Singapore : McGraw-Hill, c1993.Edition: 2nd edDescription: vii, 496 p. : illISBN:
  • 0077077288
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 LAN 1993 (Browse shelf(Opens below)) Available 00002277
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 LAN 1993 (Browse shelf(Opens below)) Available 00001830
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8 LAN Essentials of marketing : 658.8 LAN 1988 Essentials of marketing : 658.8 LAN 1993 Essentials of marketing : 658.8 LAN 1993 Essentials of marketing : 658.8 LAN 1999 Essentials of marketing : 658.8 LAN 2000 Marketing fundamentals, 2000 - 2001 / 658.8 LAN 2000 Marketing fundamentals, 2000 - 2001 /

Includes bibliographical references and index.