Essentials of marketing :
Lancaster, Geoffrey.
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 2nd ed. - London ; Singapore : McGraw-Hill, c1993. - vii, 496 p. : ill.
Includes bibliographical references and index.
0077077288
Marketing--Case studies.
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 2nd ed. - London ; Singapore : McGraw-Hill, c1993. - vii, 496 p. : ill.
Includes bibliographical references and index.
0077077288
Marketing--Case studies.