This program is brought to you by ... : distributing television news online / Joshua A. Braun.

By:

Braun, Josh [author.]

Material type: Text

TextPublisher: New Haven : Yale University Press, 2015Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780300216240
0300216246

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: This program is brought to you by ...DDC classification:

070.4 23

LOC classification:

PN4784.O62

Online resources:

Click here to access online

Contents:

Cover; CONTENTS; ACKNOWLEDGMENTS; CREDITS; CHAPTER 1 Introduction; CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude; Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS; CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media; CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player; CHAPTER 5 Clip & Share: Engineering for the Conversation Economy; Part two: OUT OF ONE, MANY; CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations; CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine.

CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.comCHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence; CHAPTER 10 The Maddow Blog Is Born; Part three: MASS REACH AND MASS MEDIA; CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands; CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures; CHAPTER 13 Mass Reach with and without Mass Media; CHAPTER 14 Conclusion; Epilogue; NOTES; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z.

Summary: Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.

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No physical items for this record

Online resource; title from PDF title page (Ebsco, viewed on November 30, 2015).

Includes bibliographical references and index.

Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.

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