This program is brought to you by ... :
Braun, Josh,
This program is brought to you by ... : distributing television news online / Joshua A. Braun. - 1 online resource
Includes bibliographical references and index.
Cover; CONTENTS; ACKNOWLEDGMENTS; CREDITS; CHAPTER 1 Introduction; CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude; Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS; CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media; CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player; CHAPTER 5 Clip & Share: Engineering for the Conversation Economy; Part two: OUT OF ONE, MANY; CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations; CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine. CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.comCHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence; CHAPTER 10 The Maddow Blog Is Born; Part three: MASS REACH AND MASS MEDIA; CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands; CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures; CHAPTER 13 Mass Reach with and without Mass Media; CHAPTER 14 Conclusion; Epilogue; NOTES; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z.
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.
9780300216240 0300216246
D8A8FC4A-401A-4602-B4A9-0C5C84B27550 OverDrive, Inc. http://www.overdrive.com
Online journalism--Social aspects.
Television broadcasting of news--Marketing--Social aspects.
Marketing channels--Social aspects.
LANGUAGE ARTS & DISCIPLINES--Journalism.
Electronic books.
PN4784.O62
070.4
This program is brought to you by ... : distributing television news online / Joshua A. Braun. - 1 online resource
Includes bibliographical references and index.
Cover; CONTENTS; ACKNOWLEDGMENTS; CREDITS; CHAPTER 1 Introduction; CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude; Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS; CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media; CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player; CHAPTER 5 Clip & Share: Engineering for the Conversation Economy; Part two: OUT OF ONE, MANY; CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations; CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine. CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.comCHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence; CHAPTER 10 The Maddow Blog Is Born; Part three: MASS REACH AND MASS MEDIA; CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands; CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures; CHAPTER 13 Mass Reach with and without Mass Media; CHAPTER 14 Conclusion; Epilogue; NOTES; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z.
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.
9780300216240 0300216246
D8A8FC4A-401A-4602-B4A9-0C5C84B27550 OverDrive, Inc. http://www.overdrive.com
Online journalism--Social aspects.
Television broadcasting of news--Marketing--Social aspects.
Marketing channels--Social aspects.
LANGUAGE ARTS & DISCIPLINES--Journalism.
Electronic books.
PN4784.O62
070.4