Advertising :
Advertising : its role in modern marketing /
Dean M. Krugman ... [et al.].
- 8th ed.
- Fort Worth : Dryden Press, c1994.
- xxv, 617 p. : ill. (some col.) ; 29 cm.
- The Dryden Press series in marketing .
- Dryden Press series in marketing. .
Includes bibliographical references and index.
0030767520
Advertising.
Includes bibliographical references and index.
0030767520
Advertising.