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Journal of health care marketing [electronic resource].

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Material type:

Continuing resourcePublication details: Boone, N.C. : Center for Management Development, John A. Walker College of Business, �1980-�1997.Other title:

JHCM [Other title]

Subject(s):

Genre/Form:

Electronic journals.

DDC classification:

362.1/068/8 19

LOC classification:

RA410.A1 J68

NLM classification:

Online resources:

Full text available from ABI/INFORM Global: 03/01/1987 to 12/31/1996

Continued by: Marketing health services

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Imprint varies: Chicago, IL : American Marketing Association, 1986-1996.

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Issued by: Bureau of Economics and Business Research, John A. Walker College of Business, summer 1981-winter 1984; by: Bureau of Economic and Business Research, John A. Walker College of Business, spring 1984-1985; by: American Marketing Association, 1986-1996.

Official organ of: Academy of Health Services Marketing, 1986-