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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Pearson, c2014.Edition: 15th ed., global edDescription: 716 p. : col. ill. ; 28 cmISBN:
  • 9780273786993 (pbk.)
  • 0273786997 (pbk.)
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2014 (Browse shelf(Opens below)) Available 00023534
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2014 (Browse shelf(Opens below)) Available 00023535
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8 KOT 2012 Marketing management / 658.8 KOT 2012 Principles of marketing / 658.8 KOT 2012 Principles of marketing / 658.8 KOT 2014 Principles of marketing / 658.8 KOT 2014 Principles of marketing / 658.8 KOT 2016 Marketing management / 658.8 KOT 2016 Marketing management /

Includes bibliographical references and index.