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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., global ed. - Harlow, England : Pearson, c2014. - 716 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780273786993 (pbk.) 0273786997 (pbk.)

Subjects--Topical Terms:
Marketing.

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