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Strategic marketing problems : cases and comments / Roger A Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Boston : Allyn and Bacon, 1987.Edition: 4th edDescription: vii,733 p. ; 23 cmISBN:
  • 020510553X
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 KER 1987 (Browse shelf(Opens below)) Available 00006014
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 KER 1987 (Browse shelf(Opens below)) Available 00005808
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.802 HOO 2008 Marketing strategy and competitive positioning / 658.802 HUG 2007 Marketing communications 2007-2008 / 658.802 KER 1987 Strategic marketing problems : 658.802 KER 1987 Strategic marketing problems : 658.802 KER 2004 Strategic marketing problems : 658.802 KER 2004 Strategic marketing problems : 658.802 KIM 2005 Blue ocean strategy :

Includes bibliographical references.