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Strategic marketing problems : cases and comments / Roger A Kerin, Robert A. Peterson.
Material type:
TextPublication details: Boston : Allyn and Bacon, 1987.Edition: 4th edDescription: vii,733 p. ; 23 cmISBN: - 020510553X
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 KER 1987 (Browse shelf(Opens below)) | Available | 00006014 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 KER 1987 (Browse shelf(Opens below)) | Available | 00005808 |
Total holds: 0
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| 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 2008 Marketing strategy and competitive positioning / | 658.802 HUG 2007 Marketing communications 2007-2008 / | 658.802 KER 1987 Strategic marketing problems : | 658.802 KER 1987 Strategic marketing problems : | 658.802 KER 2004 Strategic marketing problems : | 658.802 KER 2004 Strategic marketing problems : |
Includes bibliographical references.