Applications in basic marketing :
McCarthy, E. Jerome
Applications in basic marketing : clippings from the popular business press 1994 / E. Jerome McCarthy and William D. Perreault. - 1994-1995 ed. - Homewood, Ill. : Irwin, c1994. - ix, 226 p. : ill. ; 25 cm.
"5th annual edition"--p. [iii] Companion volume to the authors' Basic marketing, and, Essentials of marketing.
0256166447
Marketing--Management.
Applications in basic marketing : clippings from the popular business press 1994 / E. Jerome McCarthy and William D. Perreault. - 1994-1995 ed. - Homewood, Ill. : Irwin, c1994. - ix, 226 p. : ill. ; 25 cm.
"5th annual edition"--p. [iii] Companion volume to the authors' Basic marketing, and, Essentials of marketing.
0256166447
Marketing--Management.