Journal of marketing [electronic resource].
Material type:
Continuing resourcePublication details: New York : American Marketing Association, 1936-ISSN: - 1547-7185
- Journal of marketing (Online)
- HF5415.A2 J6
- Full text available from ABI/INFORM Global: 07/01/1936 to 12/31/1951
- Full text available from ABI/INFORM Global: 01/01/1953 to 12/31/1956
- Full text available from ABI/INFORM Global: 01/01/1958 to 12/31/1958
- Full text available from ABI/INFORM Global: 01/01/1960 to 10/31/1985
- Full text available from ABI/INFORM Global: 01/01/1986 to 10/31/2002
Title from title screen (JSTOR, viewed Sept. 14, 2004).
Apr. issues for 1940-1942 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-1941.
License restrictions may limit access.
Special issues accompany some volumes.
Mode of access: World Wide Web.
Published by the American Marketing Society and the National Association of Marketing Teachers, July-Oct. 1936.
Formed by the union of: American marketing journal (Online), and: National marketing review (Online).
Vol. 62, no. 4 (Oct. 1998) (JSTOR, viewed Sept. 14, 2004).