Ogilvy on advertising in the digital age / Miles Young.
Material type:
TextCopyright date: ©2018Publisher: New York : Bloomsbury, 2018Edition: First U.S. editionDescription: 288 pages : color illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9781635571462
- 1635571464
- Advertising in the digital age
- 659.144 YOU
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | 659.144 YOU 2018 (Browse shelf(Opens below)) | Available | 00024663 |
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| 659.143 ADV 2008 Advertising now : | 659.143 WHI 1994 How to produce effective TV commercials / | 659.144 KEN 2016 Social media : | 659.144 YOU 2018 Ogilvy on advertising in the digital age / | 659.15 KRA 2007 Stands & product displays / | 659.15 PEG 2001 Christmas advertising, marketing & display / | 659.1505 BES 1991 The best in exhibition design / |
"First published in Great Britain by Goodman 2017"--Title page verso.
Includes bibliographical and index.
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website.