Integrated marketing communications / William Chitty, Edwina Luck, Nigel Barker.
Material type:
TextProducer: Southbank, Victoria : Cengage, 2018Edition: 5th Asia-Pacific editionDescription: xxvii, 532 pages : colour illustrations, maps, colour portraits ; 28 cmContent type: - text
- unmediated
- volume
- 9780170386517
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | Course reserves |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 CHI 2018 (Browse shelf(Opens below)) | Available | 00024485 |
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| 658.802 BLY 2006 Essentials of marketing communications / | 658.802 BLY 2006 Essentials of marketing communications / | 658.802 BON 1985 The marketing edge : | 658.802 CHI 2018 Integrated marketing communications / William Chitty, Edwina Luck, Nigel Barker. | 658.802 CRA 1986 Strategic marketing cases and applications / | 658.802 CRA 1999 Strategic marketing management cases / | 658.802 CRA 1999 Strategic marketing management cases / |
Includes bibliographical references and index.
"Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses." -- Cengage website, viewed 9 February 2018.