Designing B2B brands :
Martinez Onaindia, Carlos.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindía & Brian Resnick. - xiii, 209 p. : col. ill. ; 29 cm.
Includes index.
9781118457474
Brand name products -- Management.
Branding (Marketing) -- Management.
Corporate image.
Logos (Symbols) -- Design.
Trademarks -- Design.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindía & Brian Resnick. - xiii, 209 p. : col. ill. ; 29 cm.
Includes index.
9781118457474
Brand name products -- Management.
Branding (Marketing) -- Management.
Corporate image.
Logos (Symbols) -- Design.
Trademarks -- Design.