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Brand management strategies : luxury and mass markets / William D'Arienzo.
Material type:
TextPublisher: New York : Fairchild Books, 2016Description: xv, 368 p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 9781501306679
- 658.8/27 23
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 DAR 2016 (Browse shelf(Opens below)) | Available | 00024273 |
Total holds: 0
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| 658.827 BRA 2003 Brands and branding / | 658.827 BRA 2012 Brand bible : | 658.827 CUL 2003 Identity solutions : | 658.827 DAR 2016 Brand management strategies : | 658.827 DAV 2005 More Than A Name: An Introduction To Branding | 658.827 DAV 2009 The fundamentals of branding / | 658.827 DEC Creating powerful brands in consumer, service and industrial markets / |
Includes bibliographical references and index.