Essentials of business communication / Mary Ellen Guffey, Dana Loewy.

Includes bibliographical references and index.

UNIT 1 Business Communication in the Digital Age 1.Communicating in the Digital-Age Workplace 1-1.Mastering the Tools for Success in the Twenty-First-Century Workplace 1-2.Developing Listening Skills 1-3.Learning Nonverbal Communication Skills 1-4.Recognizing How Culture Affects Communication 1-5.Building Intercultural Workplace Skills Summary of Learning Objectives Chapter Review Critical Thinking Activities and Cases Grammar/​Mechanics Checkup -1 Editing Challenge Communication Workshop Endnotes Acknowledgments UNIT 2 The Business Writing Process in the Digital Age 2.Planning Business Messages 2-1.Understanding the Communication Process 2-2.Using the 3-x-3 Writing Process as a Guide 2-3.Analyzing and Anticipating the Audience 2-4.Using Expert Writing Techniques to Adapt to Your Audience 2-5.Developing Additional Expert Writing Techniques Summary of Learning Objectives Writing Improvement Exercises Radical Rewrites Activities Grammar/​Mechanics Checkup -2 Communication Workshop 3.Organizing and Drafting Business Messages 3-1.Drafting Workplace Messages 3-2.Organizing Information to Show Relationships 3-3.Composing the First Draft With Effective Sentences 3-4.Developing Business Writing Techniques 3-5.Drafting Well-Organized, Effective Paragraphs -3 4.Revising Business Messages 4-1.Taking Time to Revise: Applying Phase 3 of the Writing Process 4-2.Making Your Message Clear 4-3.Enhancing Readability Through Document Design 4-4.Proofreading to Catch Errors 4-5.Evaluating the Effectiveness of Your Message -4 UNIT 3 Workplace Communication 5.Short Workplace Messages and Digital Media 5-1.Preparing Digital-Age E-Mail Messages and Memos 5-2.Workplace Messaging and Texting 5-3.Making Podcasts and Wikis Work for Business 5-4.Blogging for Business 5-5.Web 2.0: Social Networking -5 6.Positive Messages 6-1.Routine Messages: E-Mails, Memos, and Letters 6-2.Typical Request, Response, and Instruction Messages 6-3.Direct Claims and Complaints 6-4.Adjustment Messages 6-5.Goodwill Messages -6 7.Negative Messages 7-1.Communicating Negative News Effectively 7-2.Analyzing Negative News Strategies 7-3.Composing Effective Negative Messages 7-4.Refusing Typical Requests and Claims 7-5.Managing Bad News Within Organizations -7 Acknowledgments 8.Persuasive Messages 8-1.Understanding Persuasion in the Digital Age 8-2.Planning and Writing Persuasive Requests 8-3.Writing Effective Persuasive Claims and Complaints 8-4.Crafting Persuasive Messages in Digital-Age Organizations 8-5.Creating Effective Sales Messages in Print and Online -8 UNIT 4 Business Reports 9.Informal Reports 9-1.Reporting in the Digital Age 9-2.Report Formats and Heading Levels 9-3.Defining the Purpose and Gathering Data 9-4.Writing Short Informational Reports 9-5.Preparing Short Analytical Reports Grammar/​Mechanics Checkup -9 10.Proposals and Formal Reports 10-1.Preparing Business Proposals 10-2.Writing and Editing Formal Business Reports 10-3.Conducting Primary and Secondary Research 10-4.Documenting and Citing Sources in Business Reports 10-5.Incorporating Meaningful Visual Aids and Graphics 10-6.Understanding Report Components -10 UNIT 5 Professionalism, Teamwork, Meetings, and Speaking Skills 11.Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings 11-1.Developing Professionalism and Business Etiquette Skills at the Office and Online 11-2.Communicating Face-to-Face on the Job 11-3.Following Professional Telephone and Voice Mail Etiquette 11-4.Adding Value to Professional Teams 11-5.Planning and Participating in Face-to-Face and Virtual Meetings -11 12.Business Presentations 12-1.Preparing Effective Business Presentations 12-2.Organizing Content for Impact and Audience Rapport 12-3.Understanding Contemporary Visual Aids 12-4.Preparing Engaging Multimedia Presentations 12-5.Polishing Your Delivery and Following Up -12 UNIT 6 Employment Communication 13.The Job Search and Resumes in the Digital Age 13-1.Job Searching in the Digital Age 13-2.Developing a Job-Search Strategy Focused on the Open Job Market 13-3.Pursuing the Hidden Job Market With Networking 13-4.Creating a Customized Resume 13-5.Optimizing Your Job Search With Today's Digital Tools 13-6.Creating Customized Cover Messages -13 14.Interviewing and Following Up 14-1.Purposes and Types of Employment Interviews 14-2.Before the Interview 14-3.During the Interview 14-4.After the Interview 14-5.Preparing Additional Employment Documents -14 Editing Challenge Appendixes Appendix A Correction Symbols and Proofreading Marks Appendix B Document Format Guide Appendix C Documentation Formats.

Of Learning Objectives -- Chapter Review -- Critical Thinking -- Writing Improvement Exercises -- Radical Rewrites -- Activities -- Grammar/​Mechanics Checkup--2 -- Editing Challenge--2 -- Communication Workshop -- Endnotes -- Acknowledgments -- 3.Organizing and Drafting Business Messages -- 3-1.Drafting Workplace Messages -- 3-2.Organizing Information to Show Relationships -- 3-3.Composing the First Draft With Effective Sentences -- 3-4.Developing Business Writing Techniques -- 3-5.Drafting Well-Organized, Effective Paragraphs -- Summary of Learning Objectives -- Chapter Review -- Critical Thinking -- Writing Improvement Exercises -- Radical Rewrites -- Grammar/​Mechanics Checkup--3 -- Editing Challenge--3 -- Communication Workshop -- Endnotes -- Acknowledgments -- 4.Revising Business Messages -- 4-1.Taking Time to Revise: Applying Phase 3 of the Writing Process -- 4-2.Making Your Message Clear.