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The trend forecaster's handbook /​ Martin Raymond.

By: Material type: TextTextPublication details: London : Laurence King, 2010.Description: 216 p. : col. ill. ; 29 cmISBN:
  • 9781856697026 (pbk.)
  • 1856697029 (pbk.)
Subject(s): DDC classification:
  • 658.575 22
  • 658.8342 23
Summary: This is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8342 RAY 2010 (Browse shelf(Opens below)) Available 00023560
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8342 PET 1999 Consumer Behavior And Marketing Strategy 658.8342 PET 1999 Consumer Behavior And Marketing Strategy 658.8342 PET 1999 Consumer Behavior And Marketing Strategy 658.8342 RAY 2010 The trend forecaster's handbook /​ 658.8342 RIC 1993 Consumer behaviour : 658.8342 RIC 1993 Consumer behaviour : 658.8342 RIC 1993 Consumer behaviour :

"The anatomy of a trend. The trend forecaster's toolkit. Intuitive forecasting. Network forecasting. Cultural triangulation. Scenario planning"--Cover

Includes bibliographical references and index.

This is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.