100 visual ideas, 1000 great ads / Joe La Pompe.
Material type:
TextLanguage: English, French Publication details: Luxembourg : Maison Moderne, 2012.Description: 224 p. : ill. (chiefly col.), portraits (chiefly col.) ; 31 cmISBN: - 9783899554625 (hbk.)
- One hundred visual ideas, one thousand great advertisements
- 741.67 23
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 741.67 LAP 2012 (Browse shelf(Opens below)) | Available | 00023101 |
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| 741.67 FIN 1998 Fresh ideas in invitations, posters and announcement / | 741.67 FLY 2002 Flyer Collection Vol 2 | 741.67 HOF 2002 The fine art of advertising : | 741.67 LAP 2012 100 visual ideas, 1000 great ads / | 741.67 LON Long Xi Awards | 741.67 LUR 2000 Lürzer's archive special. | 741.67 MAR 2003 Well-written and red / |
Includes index.
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
Text in English and French.