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Press kits design and packaging / [editor and texts, Cristian Campos].

Contributor(s): Material type: TextTextPublication details: Singapore : Page One, c2010.Edition: Asia edDescription: 335 p. : col. ill. ; 23 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 9789812458506 (pbk.)
Subject(s): DDC classification:
  • 658.823 22
  • 688.8 22
Summary: "Is there life beyond the "default" press kit we all have in mind? How do we attract out customers and the media's attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design. The book also includes interviews with 10 of the designers featured in the book, the templates of each and every one of the 79 projects, and an additional final chapter with proposals and alternatives ideas for graphic designers and communications agencies."--Cover.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
AV Circulation AV Circulation FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE AV Circulation CD Cabinet1 658.823 PRE 2010 (Browse shelf(Opens below)) Available DD1841
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.823 PRE 2010 (Browse shelf(Opens below)) Available 00022586
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.82 PRO 1994 Promotional strategy : 658.82 TOO 1991 Crackingjack! : 658.823 COL 2008 Color harmony : 658.823 PRE 2010 Press kits design and packaging / 658.82305 BES 1991 The best in packaging / 658.827 AAK 1991 Managing brand equity : 658.827 AND 2004 Identity design sourcebook :

Accompanying CD-ROM held at Circulation Desk ; DD1841.

"First published in 2010 by maomao publications" -- t.p. verso.

"Is there life beyond the "default" press kit we all have in mind? How do we attract out customers and the media's attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design. The book also includes interviews with 10 of the designers featured in the book, the templates of each and every one of the 79 projects, and an additional final chapter with proposals and alternatives ideas for graphic designers and communications agencies."--Cover.