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Advertising vs sales promotion in the health tonic category : a brand management perspective / Lee Yin Mei.

By:

Lee, Yin Mei [Author]

Material type: Text

Text

TextPublication details: 2013.DDC classification:

MBA01

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Thesis/Dissertation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Thesis/Dissertation	Dissertation	MBA01 (Browse shelf(Opens below))	Not for loan		TD2707

Total holds: 0

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Previous	IA2015-07 The application fundamental principles of sustainable building in Malaysia /	IA2015-08 The living quality of residents in non-profit elderly homes	IA2015-09 Under the elevated :	MBA01 Advertising vs sales promotion in the health tonic category :	MBA02 Determinants of purchase intention towards organic food supplements in Malaysia /	MBA03 Ethical decision making process :	MBA04 Factors influencing the user adoption of mobile wallet in Malaysia /	Next

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